Table of Contents
The reports are easy to read and offer insights and actionable guidance on how to improve your score. Some also look at other aspects of your site like accessibility and content readability. Check out our list of the best website graders, which (of course) includes ours. That’s a wrap! Here’s how to increase website traffic: Have a business blog Focus on evergreen topics Write irresistible headlines Invite others to guest blog on your site Create awesome visuals Incorporate video Have a resource center Target keywords… …long-tail keywords Place your keywords strategically Optimize your SERP appearance Link internally Improve your page speed Make your site responsive Implement Schema markup Get backlinks Regularly refresh old content Promote your content on social Add hashtags Target amplifiers Post native Linked, In articles Interview industry thought leaders Add social share buttons Research the competition Post at the right time Host webinars Optimize your listings Start an online community Participate in forums Attend conferences Submit your content to aggregator sites Start an email newsletter Reach out to email newsletters Create a free tool Advertise Track SEO metrics with Google Analytics Identify queries with Google Search Console Analyze the SERP with SEO tools Audit your site with website graders .
I’m going to cover: Why website traffic is important. What quality traffic means and why it’s a must. 17 free and paid ways to drive more traffic to your site. Traffic generation strategies to avoid. Some businesses wonder why it’s important to get website traffic in the first place, let alone a website.
Gather insights about your audience to make decisions. Improve your SEO and search engine credibility. Generate more leads, increase conversions, and get more customers. Yet achieving these benefits requires driving traffic to your website the right way, and a focus on driving quality traffic, which is why this post covers strategies that will impact your bottom line.
If your traffic is increasing but your conversion rates are decreasing, you’re not bringing in the right traffic. There are a number of ways to optimize your website for conversions–such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive.
Did you know that an optimized Google business listing gets 7x more visits than an incomplete one? Don’t forget that your listing links to your website, so this is a great way to get more traffic to your website. Keep in mind also that Google is getting smarter and smarter with its results pages.
Knowing what a page is about and what will result in a click makes users much more likely to do so. On-page SEO tactics such as these are free but do take some time. Here are 10 additional steps you can take to increase your website traffic. Another way to increase traffic to your website is to get listed in free online directories and review sites.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert and focus on one specific call to action, making it more likely to happen.
Make sure your content is relevant and useful to their audience so that it’s more of an even exchange. It’s free to be active in online groups and on websites that are relevant to your business and community–and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry.
Paid advertising on Google is a great way to drive people to your website who are seeking out the services you provide. With Google Ads, you pay to have your website (usually a landing page) show up at the top of search results for particular keywords. When a query is entered using those keywords, Google looks at all accounts bidding on those keywords and will display and rank the paid results according to the quality and relevance of the advertisement.
If you are a fitness business and your ad appears on a webpage about athletic gear, your ad is likely to drive relevant traffic to your site. Retargeting ads can appear on websites or social media feeds. They are placed in front of people who have already visited your site once, and who are therefore more likely to return.
As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers. Increasing your website traffic does not happen overnight. It takes effort, but the effort you put in will equate to the quality of the traffic you generate.
For instance, Toggl, a time tracking software company frequently uploads informative blog posts and research data about productivity, work-life, and career. This attracts users interested in time management, productivity, and wellbeing in the workplace. When they read Toggl’s blog, they eventually discover Toggl’s time tracking app, among its other productivity tools.
Most of these projects also take weeks or months to show results, which isn’t a practical timeline for many businesses. If you want quicker results with a budget you can control, why not try paid ads? Seven in ten Americans use social media today. That’s more than two-thirds of the population.
If you’re worried paid ads will take a lot of money, remember, you don’t need to spend $1,000 on your first day. Test the waters with $5-$10 a day and see what happens. Do that for a week, just to learn how different media platforms work. One of the best ways to increase your website traffic is to meet your customers where they like to hang out.
Table of Contents
Latest Posts
The Purpose of a Blog: How Blogging Drives Sales - Intergrowth
10 Ways to Increase Website Traffic - Masterful Marketing
7 Ways To Personalize Your Website and Increase Sales
All Categories
Navigation
Latest Posts
The Purpose of a Blog: How Blogging Drives Sales - Intergrowth
10 Ways to Increase Website Traffic - Masterful Marketing
7 Ways To Personalize Your Website and Increase Sales